Poll indicates corporate support for sustainability
According to a recent survey, more than half of corporate marketers think their employers will become more involved in sustainability issues in the coming years, even though budgets will be tight because of the economic squeeze.
In fact, about the same number of those surveyed think that difficult economic times will encourage sustainable practices rather than discourage them. They indicated that sustainability is becoming so essential because of the demands of company reputation, culture and technical improvements.
The survey also indicated that there is a need for companies to align their business and sustainability goals so they work in concert with one another.
The survey of corporate marketing and communications executives was conducted jointly by the American Marketing Association and Fleishman-Hilliard, Inc, a public relations firm.