Poll indicates corporate support for sustainability

April 22, 2009 at 2:38 pm Leave a comment

According to a recent survey, more than half of corporate marketers think their employers will become more involved in sustainability issues in the coming years, even though budgets will be tight because of the economic squeeze.

In fact, about the same number of those surveyed think that difficult economic times will encourage sustainable practices rather than discourage them. They indicated that sustainability is becoming so essential because of the demands of company reputation, culture and technical improvements.

The survey also indicated that there is a need for companies to align their business and sustainability goals so they work in concert with one another.

The survey of corporate marketing and communications executives was conducted jointly by the American Marketing Association and Fleishman-Hilliard, Inc, a public relations firm.



Entry filed under: initiatives. Tags: , , .

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who we are:

Early in 2008, St. Petersburg College recognized its responsibility to model to our students, employees and community ways to minimize global warming emissions and provide the knowledge to our graduates to help achieve a more environmentally friendly future. Because of this, the College made sustainability (defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs) a top priority. As a result, the Office for Sustainability was established.

what we do:

Working alongside internal and external partners, the Office for Sustainability focuses on the following areas of environmental stewardship: educational programs and corporate training, energy and natural resource conservation, green buildings and facilities, carbon emissions, recycling and student activities.

learn more:

To learn more about The Office for Sustainability at St. Petersburg College, contact Jason Green, Sustainability Coordinator at green.jason@spcollege.edu

sustainable | SPC

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